Open to product & UX roles · Bucharest, RO or remote
Ideas in.
Products out.
Product designer for e-commerce and fitness. A/B-tested wins at The Conqueror, and NotchLift, an iOS app I designed and shipped.
the experienceFive years of clicking where it counts: e-commerce & fitness products.
the proof+68% CTR and +11% conversion, settled by A/B tests, not taste.
Selected work
Live
NotchLift: designed, built and shipped to the App Store
Native iOS · 0 → 1
+68%
+68% organic click-through on The Conqueror homepage
E-commerce · A/B tested
More work
How I work
Opinions go to a test.
The Conqueror homepage and pricing step were both settled by A/B tests, not by taste.
Real people see it early.
Four lifters shaped NotchLift before the first screen.
I get it built.
On a team, with a developer and a CRO specialist. On NotchLift, alone, directing the build.
The real one
About
I take rough ideas and make them real.
I started in graphic design and moved into product. I design the product and I get it built, with a team or, on NotchLift, by directing the build myself. I put work in front of real people early and keep what holds up. I like a clear point of view, and I'm happy to walk through why I made the calls I did.
Product & UX
UI & visual
Design systems
Research & A/B
Brand & identity
Figma
Where the design, the prototypes and the systems live.
Adobe CC
The graphic-design years never left; they show up in the visual work.
GA4, Hotjar & A/B tools
Where design opinions go to get tested.
Claude Code & Cursor
The AI dev tools I direct when I take a build end to end, like NotchLift.