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The Conqueror · pricing step · 2025

+11% conversion: three pricing tables became one selector.

Result
+11% conversion
MethodControl against variant, after four to five live rounds.
The problem

Three plans sat in three tables, each with its own button, at the exact step where money changes hands. Visitors had to compare three plans before they could pick one.

The call

One plan selector with a single button. Same plans, same prices, one decision at a time. I tested it with a developer and a CRO specialist over four to five live A/B rounds, each version against the last.

Before / after
The old pricing step: three plans in three tables, each with its own sign-up button
Before: three tables, three buttons.
The redesigned pricing step: one plan selector, a single price and one sign-up button
After: one selector, one price, one button.